In a noisy world, the Signals a leader sends can create shortcuts to value. Your Signal is not what you say. It is what your stakeholders understand, believe and act on.We decode leadership Signals to understand them, improve them and create Signal Advantage.
Signal Landscape
Understand the narratives shaping perception in your space — who owns attention, what cuts through, and where you can win.
Signal Score
See how you show up — clarity, credibility and connection. Understand your strengths, your tendencies and your blind spots.
Signal Echo
Measure what stakeholders actually understand, believe and do.
Signal Advantage
When you understand what the world is saying, how you show up and what stakeholders take away, you can create a Signal Advantage.
A leadership-level playbook - grounded in insight - that turns a Signal into a measurable strategic asset.
About UNSPUN
UNSPUN exists to help leaders build Signals that are distinctive, credible and relevant — Signals that connect with people and get things done.
Founded by former De Beers Executive Committee members, UNSPUN brings together strategy, transformation and communications.
David Prager is a former Chief Brand Officer with deep experience in building corporate reputation and brand strategy in complex, high-scrutiny sectors. He has led global Corporate Affairs, Marketing and Sustainability functions, advised CEOs on leadership communications strategy and driven enterprise-wide transformation.
Ryan Perry is a former Chief Strategy & Transformation Officer who has led operations and technology businesses in capital-intensive sectors. He has reset corporate strategy during periods of disruption, led complex government negotiations and scaled innovation across businesses to unlock enterprise value.
Where Insight Meets Instinct
Leadership communication is still largely managed by instinct. By judgment. By what has worked in the past. But in a high-stakes and fragmented world, instinct is no longer enough.
The leaders who win are those who treat their Signal as a strategic asset that can be measured and improved. One that compounds value across every stakeholder relationship…and every business outcome.
UNSPUN combines emerging AI with decades of human experience to decode a leader’s public presence and design a Signal that propels their business forward.